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Saks Chief Marketing Officer to Speak at CommerceNext

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By: Marie Redding

Senior Editor, Rodman Media

On Tuesday, June 20, Emily Essner, Chief Marketing Officer of Saks, the premier digital platform for luxury fashion, will be participating in a panel at CommerceNext 2023, the annual retail and ecommerce conference bringing together top marketing and digital leaders to discuss the latest trends in ecommerce. Essner will join fellow marketing and digital leaders for a discussion on Shifting Marketing Mix in Response to Measurement & Targeting Challenges.

The panel will take place on Tuesday, June 20 from 10:55-11:25 a.m. ET on the Main Stage at the New York Hilton Midtown.

Essner will speak to Saks’ marketing success as the largest digital luxury pure-play in the U.S. She will share insights into key initiatives such as the company’s approach to optimizing different types of creative, especially video, in marketing and advertising campaigns, and strategies for predicting and retaining high lifetime value (LTV) customers.

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